OVERVIEW

Unlike other dating apps, KEY allows the user to directly look for potential matches based on keyword searches in order to find better matches based on their unique interests.

PROBLEM

Most dating apps often lengthy onboarding processes that prevent users from starting their dating journeys by requiring too much information.

SOLUTION

Key focuses on interests over information and allows key words searches to let users find the most compatible matches based on hobbies and sports in common.

CONCEPT

USER PERSONAS

USERFLOW AND MID FIDELITY WIREFRAMES

JTBD

USER TESTING AND MOCKUPS